Levi Strauss & Co. is an American clothing company founded in 1853 by Jacob Davis and Levi Strauss. The company is headquartered in San Francisco, California, United States, and the brand designs denim clothing as well as other garments for men, women, and children. In addition to North America, the company also owns the Dockers brand. Currently, Levi’s is a global corporation with over 50 production plants in 29 countries on 5 continents ……
Levi’s offers include the following products: men’s jeans, women’s jeans and trousers, jackets for men and women. In addition, Levi Strauss & Co. offers children’s clothing such as clothing for boys, girls and babies. You can find the entire offer on their website.
Levi’s biggest competition is: Wrangler, Lee and H&M. The biggest competitors in women’s jeans are: Calvin Klein Jeans, Gap Inc, Tommy Hilfiger Corp.
The price of a pair of men’s denim jeans is around $ 70- $ 100. All prices can also be found on their website
Their slogan is “Go Forth”. It was first used to demonstrate garment for action by Union troops during the American Civil War (1861-1865). During World War I (1914-1918) they were used instead of armor by American soldiers under heavy fire from machine guns or grenade shrapnel etc. According to Strauss’ philosophy, in those days people had to do something good without asking for anything in return. It is used in their products to this day, which are seen as modern classics that meet the needs of customers and inspire them to take life by the horns.
The company was founded in 1853 when Levi Strauss arrived from Buttenheim (Bavaria), Germany to San Francisco, California with his first cargo, which consisted of dry goods such as linen and needles, but also some blue denim left by a customer who did not want it anymore – hence the brand name “Levi’s”.
The future of the Levi’s brand is very bright, with many new launches to come in the years to come. There is also an online store for customers who wish to purchase Levi’s jeans and other items directly from them.