Zara is a Spanish international chain of clothing stores. It was founded in 1975 by Amancio Ortega and Rosalía Mera. Zara’s headquarters are in Arteixo, Galicia, Spain. The company operates worldwide with over 8,000 locations worldwide and over 149,000 employees in 2017. Zara has grown to become one of the largest fashion brands in the world: it sells two million units a week (including women’s and men’s clothing).
In this article, we will discuss how this brand has been so successful from humble beginnings to what it offers customers today – both online and offline!
The history of the Zara brand The first Zara store opened in 1975 and the company is still owned by Amancio Ortega. It has over 7,000 stores around the world and employs over 110,000 employees. The number one brand in terms of customer satisfaction (based on the Customer Service Index) is not only an international fashion retailer, but also the owner of other brands such as Massimo Dutti, Oysho and Pull & Bear.
The current offer of the Zara brand and characteristics
The products do not differ much from the company’s initial product offering: it offers contemporary clothing for men, women and children. Zara has grown to become a global fashion brand thanks to its fast-fashion design process that quickly adjusts trends at affordable prices.
Zara brand offer
What can you find in their stores? It has been described as “a designer brand with non-designer prices”. It is one of the most successful brands when it comes to customer satisfaction (based on the CSA index). Some products are only exclusive to online customers, while others can be found both offline and online, but will be more expensive if you buy them through the website.
The biggest competition of the Zara brand is H&M.
The future of the ZARA brand
Their future seems clear: they thrive through new stores and products, but we must not forget that H&M is their biggest competition! Zara will need to constantly innovate if it wants to stay ahead of other brands vying for your attention (especially online).
In November 2017, after a long time without any significant innovations, Zara unveiled a brand new collection for men called MMZARA – The Men’s Store by ZARA, modeled on the Margaret Howell color.