The Net-a-Porter platform is one of the most popular websites in the world, visited by over 300 million users annually. The company was founded by British entrepreneur Natalie Massenet in 2000 and has become a household name for high-end fashion enthusiasts across Europe and North America
Net-a-porter sells brands such as Stella McCartney, Alexander McQueen, Balmain, Burberry Prorsum, Celine Dion Couture and many more. It also offers its own brands, including clothes from designers like Zac Posen and Peter Pilotto – which are exclusive to Net-A-Porter.
Natalie Massenet started the company after working as a fashion journalist. She then worked for prestigious brands such as Chanel and Gucci before starting her own business with just five employees.
The site was originally created for women who loved designer clothes but couldn’t afford them in boutiques or shops on the streets – offering them online in return. Today, it is one of the largest European e-commerce portals with over EUR 400 million in revenue annually, despite being run by only 500 people.
Net-a-Porter is facing fierce competition from other websites such as Matchesfashion, Mr Porter and Browns Fashion who are catching up fast. It is estimated that Net-a-Porter is responsible for 20% of all European sales of luxury products through its platforms.
Another important factor of Net-a-Porter’s success is its mobile app, which has been downloaded more than seven million times. This has helped build a strong customer base of both men and women who are constantly up-to-date with news and fashion trends.
Net-A-Porter offers services such as free delivery on orders over € 250, exchange within 28 days, free postage returns – allowing users to return goods at no cost if they do not like them or are not suitable.
The site also runs seasonal sales that attract thousands of customers from around the world looking for designer brands at affordable prices
To make matters worse, Net A Porter offers same-day delivery throughout Europe if you place your order before noon!
