Puma is one of the most famous brands in the world. It was founded in 1948 by the German shoemaker Rudolph Dassler, who wanted to create comfortable and stylish shoes. From humble beginnings, with its first headquarters near Stuttgart, Germany, Puma has grown to be an international brand that is recognized around the world for its cutting-edge footwear and sportswear designs.
The company was founded in 1948 by Rudolf Dassler, who joined forces with his brother Adolf (Adi) to form Adidas. The brand was named after the puma – the animal that appears in its logo. In 1967, Puma officially separated from Adidas – they have used different logos for their brands ever since. While adidas is known worldwide as a sportswear giant, offering everything related to an active lifestyle, from clothes to shoes, it is slowly shifting its focus towards fashion. At the same time, Puma remains focused solely on sports clothing and accessories, where it competes with giants such as Nike and Under Armor.
Puma is the official supplier to several world-class sports teams. Her shoes are worn by athletes and celebrities around the world, such as Serena Williams and Rihanna. With his original 1960s slogan – “Tschkka!” (“Go, go”), Puma quickly became a well-known brand in Europe and North America.
Today, since 2012, under the leadership of Creative Director Erman Aykurt, the brand continues to strive to produce stylish footwear that can be enjoyed around the world. The brand continues to innovate daily while maintaining its core values of authenticity and style; basic attributes that have made Puma one of the most successful global brands.
The Puma brand offer includes both footwear and clothing. The brand has a very strong relationship with sports and has been recognized as one of the top five sports brands in Europe.
The biggest competition from the Puma brand are Nike, Adidas and New Balance.
The greatest advantages of Puma products are their comfort and style.
The biggest disadvantage of Puma products is that they are more expensive than those designed by other brands, but quality is what follows.
Over the past few years, Puma has expanded its product range to include men’s clothing and accessories and women’s lifestyle collections. The company continues to develop new footwear models with innovative features such as motion control and high-performance materials; at the same time, it maintains a strong focus on fashion by collaborating with designers such as Mihara Yasuhiro (Tokyo 2020 Olympic Games collection).
At the same time, it has remained true to its roots, offering several models of sneakers inspired by the athletes who have worn them throughout history – from legendary Pele to modern athlete Usain Bolt.
The future of the Puma brand looks positive. With a strong vision that is supported by talented designers and athletes, the brand continues to innovate every day, preserving its core values of authenticity and style.