Moncler: The biggest fashion brands in the world – History and offer

Moncler was founded in 1952 by René Ramillon, a French mountaineer with a vision to create an international brand of mountain climbing clothing. The company’s first products were down-filled jackets and vests worn by mountaineers and skiers on trips to the Himalayas and other high mountain regions. Today, Moncler is one of the largest clothing brands in the world, with a history of over 60 years.

The name “Moncler” reflects its origins as a specialist brand of outdoor clothing – from monaco (which means top) + lèger (which means lightness in French). In 2009, Moncler entered the fashion mainstream when he hired Azzedine Alaï as creative director. In 1955, Moncler became one of the national symbols of luxury in France, alongside Christian Dior and Chanel. The Moncler Down Jacket is still worn today by celebrities such as Beyoncé, who wore it at the 2013 Super Bowl XLVII halftime show. Moncler has been worn by celebrities such as French actress Marion Cotillard, American actor Brad Pitt and Jamaican Olympic sprinter Usain Bolt.

The company’s clothes are sold in over 50 countries through 800 Moncler stores around the world. The company’s CEO is François-Henri Pinault.T.

Moncler’s biggest competition:

  • Aeropostals
  • Adidas
  • Armani Exchange
  • Banana Republic
  • Brooks Brothers
  • Burberry
  • Celine

The future of Moncler – The company wants to become a lifestyle brand. In December 2014, Moncler opened its first store in New York. In September 2015, the company opened a new showroom and global flagship store on Via Montenapoleone in Milan. The biggest challenge for Moncler is to maintain the relevance of their brands as they enter mainstream markets such as America. Moncler’s other competitors are often trading counterfeit products and the company struggles to enforce its trademark rights.

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