Chow Tai Fook: The Largest Fashion Brands in the World – History and Events

Chow Tai Fook is Hong Kong’s largest jewelry company. Established in 1973, it has grown over the years to become one of the leading diamond and gold jewelry brands in the world. The company has been recognized by Forbes as one of the best companies in Asia for seven consecutive years.

Chow Tai Fook Group has more than 600 stores in China, Hong Kong, Macau and Taiwan, with a total workforce of more than 12,000 employees, making it one of the top ten best employers in China according to the Fortune Global 500 ranking for 2012-2013.

In addition to being an international fashion icon, her clothing line has won two prestigious awards: the Hollywood Style Award “Style Icon” (2011) and the Fashion Hall of Fame “Award of Excellence” (2012).

The current range of Chow Tai Fook includes: jewelry, watches, clocks and pens.

The company’s slogan is “beautiful jewelry for the world of life”, reflecting their commitment to excellence. The group’s values ​​include: service quality, customer focus, longevity management system (LMS), innovation and creativity methodology, and strict adherence to international business ethics standards such as ISO 22000.

Koo Chen-tai – The founder of Chow Tai Fook grew up in a wealthy family. He was born at a time when China’s economy was booming and it seemed as if the whole world could be run by the Chinese.

  • Koo Chen-tai attended his undergraduate studies at Tsinghua University, graduating with honors
  • In 1948, at the age of twenty-three, he founded the Hengda Textile Company (now Ruyi Group) on the outskirts of Shanghai, which specialized in the production of fabrics, and then became one of the largest textile manufacturers in Asia

What started out as a small business has quickly grown into one of Asia’s largest apparel retailers after opening its first department store at thirty-six

  • It is said that he was an ambitious man, often working more than sixteen hours a day. He did not spend much time resting or entertaining friends and relatives
  • Koo Chen-tai when asked who will run the company in his absence, replied: “If I die, my son will take over.”

The Future of Chow Tai FookChow Tai Fook has a long history in the jewelry industry thanks to its revolutionary design and innovative retail experience

In 2014, the Chow Tai Fook group opened its first flagship store on Madison Avenue in New York. The flagship was designed to present all the company’s product lines, including clothes from the fall / winter 2015 collection of Peter Chang

  • A new generation of entrepreneurs bridges the gap between traditional jewelers and luxury brands through social media channels such as Instagram, where they successfully reach customers all over the world

The future for fashion brands: Millennials and technology

According to the Pew Research Center’s Social Demographic Trends project, Millennials will take over by 2020. Soon they will make up almost half of the working force in the United States

  • The future of fashion brands will largely depend on the success of millennials who enter a globalized market with more disposable income and fewer time constraints than their parents.
  • As technology advances, so will consumer expectations of consistency in terms of price, quality and convenience. Fashion brands need to see themselves as part of an ecosystem that requires them to understand customer patterns in channels such as social media and online markets

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