Chanel is the largest fashion brand in the world, and has been around for a long time. The company was founded in 1909 by Gabrielle “Coco” Chanel who had an eye for elegance and style.
She made her first presence in the fashion industry with a leather handbag, which she designed in 1913; this handbag was known as Coco Chanel’s “Boy Bag”, which later developed a clothing line that became an icon. In 1955, she introduced the famous “little black dress”, which is still popular today.
Chanel is one of the world’s leading high-end fashion houses with a range of clothing and accessories. The company sells watches, jewelry, makeup kits, glasses for men and women; offers leather goods such as handbags and shoes.
Chanel has collaborated with other companies to create exclusive products such as cars (eg Porsche) and handbags (eg Hermes). They are also known for the Coco Mademoiselle fragrances, which were launched in 2001 to celebrate the 100th anniversary of the first Chanel N ° 19 perfume, created by its founder in 1921.
Gabrielle “Coco” Chanel was a French fashion designer from La Madeline, Saumur. She has become one of the most famous designers in the world, and her influence is still felt today. In 1883, at the age of fifteen, she and her two older sisters moved to Paris for educational purposes, but quickly became involved in the flourishing social life of young people like herself, who were drawn to the bohemian atmosphere of the time in Paris. It later became one of the leading fashion houses in the world and had a great influence on women’s clothing in the 20th century.
The future of Chanel was ensured by the decision of Alain Wertheimer and his partner Pierre-Emmanuel Karlsson to buy 50% of the shares from parent company Chanel SA in 1988.
The company’s biggest competition is Chanels Louis Vuitton and Hermes.