ASOS – The largest clothing brands in the world – history and offer

One of the world’s most popular fashion retailers, ASOS was founded in 2000 by Nick Robertson and Quentin Griffiths. The company has grown from a single website to one that now sells over 850 brands in 180 countries around the world – headquartered in London. ASOS is known for its wide range of clothing and accessories for both men and women, and for customer service that is second to none.

The first order on the site was placed only in March 2001, but it wasn’t long before the business took off. In 2002, there were over 100 orders every day, and by the beginning of 2003, that number had risen to 1,000 orders per week, while revenues grew by 25%. The company went public in 2004 and by the end of the same year it already had about 100 stores.

In 2014, ASOS became part of a larger group, and General Atlantic made an investment that valued the service at over $ 600 million. As a result, ASOS has become one of the four billion dollar brands in its market sector. Last year, turnover surpassed £ 500m for the first time, while sales grew by 24% compared to 2015 to almost £ 850m. This means growth in all markets around the world and double-digit revenue growth from new products such as cosmetics and perfumes. The site has become immensely popular since Nick Robertson posted the first version on it, and now a huge number of consumers make purchases through the website.

ASOS online store offer: a wide selection of women’s, men’s and children’s clothing. The goal of the website is to deliver original designs at affordable prices to its customers around the world – the customer base reaches almost every country in Europe, as well as many others in Asia, North America and South Africa.

ASOS has won several awards in recent years thanks to the popularity of its site, including it ranked second on Forbes ‘Europe’s Most Innovative Companies’ list in 2014. In the same year, he was also awarded the title of “Best Multichannel Retailer” by the Etail World Forum, and then in 12 months he won three eCommerce Oscar Awards (for the best international development strategy, the best use of technology to improve customer service and the best multi-channel marketing campaign) .

The biggest competition from ASOS is House of Fraser, which is also based in the UK. The company has already opened its first physical store in Newcastle and is continuing to expand nationwide. It also considers expansion to other markets outside of Europe – including China and the Middle East – and the development of digital services such as “Buy It Now” where customers can make purchases using their mobile phone without having to wait for an order confirmation email before paying .

The future of ASOS seems clear as the company continues to innovate and grow as part of a larger group. Its customer base is growing internationally by around 50% annually, which is a significant achievement in such a short time.

Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124